The Future: Partly different with a chance of crazy

Friday, January 28, 2011 by Jason Wolfgang
Did you know the iPhone 5, expected to be released at some point this year, is rumored to have Near Field Communications Technology (NFC) on it?  This has the potential to change your customer's mobile phone into an access control device and a payment method within your Parking Access and Revenue Control system.
How would this change the dynamics of your operation? I drive up to your garage for the first time, wave my phone in front of the reader and the gate vends beginning my parking transaction.  Maybe the entry station asks me if I want join your customer loyalty program to entice me into repeat visits.  Or upgrade me by purchasing a permit privilege linked to my phone.  Parking Permit Management straight from the entry lane. 
How would this change how you market your garage parking to your customer base?  How would this change the equipment you buy when shopping for garage parking solutions?

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