Used to, we'd use "keywords" in our content to drive Search Engine Optimized results to our Web sites. (ie Buy Advanced Parking Solutions!) Now we put hash marks in front of our keywords and remove the spaces (#buyadvancedparkingsolutions!) as we tweet our content to our followers.
How are you driving business to your parking payment system? Are you using Twitter for promotions? If you don't, it's at least a great way to see what other parking operations are doing. Here are some folks you can follow:
Last year, one study stated that your friends on Facebook drove more internet traffic than Search Engine results. Google must have found this study credible, as they just announced their version of the Facebook "Like" button. They're calling this "+1".
How are you driving business to your parking payment system? Are you using Twitter for promotions? If you don't, it's at least a great way to see what other parking operations are doing. Here are some folks you can follow:
- http://twitter.com/#!/BoulderParking
- http://twitter.com/#!/NorfolkParking
- http://twitter.com/#!/aggieparking
- http://twitter.com/#!/ParkingOKC
Do you know what your folks are saying about your parking operation on Facebook? Or are you avoiding it? Google may have just made it a little harder to ignore what they are saying about you.
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