Parking is fun

One of the cool features of the Canadian Parking Association annual conference is Lunch with a Parking Doctor, where delegates come with their parking management ailments and get a prescription for the cure from experienced professionals in the parking business. Sounds, great, doesn't it?

Since I have never managed a parking operation, and since my primary goal at the Conference is to meet with T2 customers and others in the industry to learn about trends and needs in parking enforcement, permit management, acess and revenue control and event parking,  I am typically the patient at these lunches. But not this year.

I was summoned to one of the tables by CPA's Sandra Smith and given a patient to consult with. To be honest, I did suffer a short moment of panic (did I mention I had never run a parking operation?). But then I summoned all the knowledge I had gained over the years from my friends and customers who run some of the most advanced parking operations in North America, took a deep breath, and started the consultation.

The patients were quite new to parking and I actually was able to provide them with reasonable recommendations. Their need was to increase revenue from a downtown garage in close proximity to an arena that was only used for monthly parkers. Here was my prescription: 

1) Implement a Parking Access and Revenue Control System, collect and analyze occupancy by different groups (residents, employees, etc.) by time of day and day of the week. Then allocate identified open capacity to transient parkers.
2) Make the building security card the parking credential for Parking Access Control.

3) Use the relationship with the arena management group to start pre-selling parking online when patrons buy event tickets, to drive event parking customers to your facility.

4) Offer online coupons to parkers to attract them to your facility.

If you have other ideas please send them to me and I will share with my patients during the next consultation.