Customer Relationships in an Online World

For a girl who purposely chose a career in marketing and communications – not just because I’ve been writing since I was way young and everyone said I was good at it - but because I’m not AT ALL technical (just ask my IT husband or IT buddies here at T2), I’ve managed to build a career working for high-tech companies in high-tech industries. 

It’s funny to me that I’ve gone from working in the cable-TV and wireless phone test and measurement industry to working in the parking industry…who knew? All of this without a technical or engineering degree! I never figured I’d be getting paid to make the installation and network monitoring equipment for CATV networks and test equipment for cell phones and wireless networks sound and look cool. And now I’m doing the same for software for parking: permit management, PARCS solutions, citation management and citation collections, etc. Wow! Isn’t that exciting (can you hear it in my voice?).  Actually, it is kind of cool.

Yes, although most don’t know it, parking is actually a technical industry. Sure, it’s not the same as NASA or computers and servers, but there’s a lot of technology behind parking – and it is exciting.

And now that Spring is here (the couple of 70-degree days we have had here in Indiana have been teasing us), it’s also officially tradeshow season. In addition to Spring Break, I’m also counting down the days until the International Parking Institute (IPI) annual conference and tradeshow (no, not just because it’s in Vegas). For those of you looking to find more information about municipal or city parking solutions, campus parking solutions, access and revenue control, software for parking and parking technology, Spring brings many opportunities to meet with vendors and network with other parking professionals. From Chicago to New England, to Texas to Las Vegas – no matter what geographic area - there are many conferences planned in the coming months and now’s the time to go and see what’s happening in our industry! And of course come see T2 – we’re either exhibiting or sponsoring (and attending) most of these events. We have some new news to share about our PARCS and event parking management solutions. Learn how technology (and T2 of course) can be your friend as you try to improve your parking operations.

When you stop and think about it, even us non-techies watch cable TV, have a computer, use a cell phone, and sometime or another have to park our car. And there’s a whole lot of technology behind getting those parking gates to go up and down  – “things that make the world go ‘round” I say!