Customer Relationships in an Online World

Speaking (or writing) as a marketing professional who comes from the OLD world of “bingo” cards for sales leads and regular phone calls as a way of staying connected to customers, I now have to consider how to incorporate BLOGS and FACEBOOK into my corporate marketing plan. What? You mean Facebook…the way I stay connected with friends who aren’t close by…is also something I have to consider as a way to help my company? And for that matter… as a way to discuss parking and parking management solutions? Who wants to talk about parking if you don’t have to?

Well actually, those of you who live and breathe parking everyday do need to talk to others in the business. You know, the whole concept of sharing ideas, best practices…all that jazz (the stuff we like to say about our own User Group conference). You also just may need to blow off some steam to someone else who understands. 

But you know what? You also need to talk to your vendors and providers. All of us here at T2 Systems are working hard to make “doing business” with us easier…developing new solutions for our customer website as well as other online tools that put information at your fingertips. But that’s not the same as really communicating with – and getting to know - your parking solution vendor. It's not always about the parking system or the software.  T2’s strength has always been the tight relationships we’ve had with our customers and in this world of technology it’s often harder to maintain those relationships the way we’d like. 

So - we’re finally venturing out… using blogs, Facebook and other tools to engage with you. And we really do want this to be about you. Whether you’re a current T2 customer or one who is managing parking or “touches” parking in some way, please talk with us and talk with EACH OTHER. Let’s share how we’re feeling, what we’re thinking; share ideas, suggestions, concerns, challenges, etc. Let’s talk to each other like we do our friends. I’m thinking maybe we can continue our history of maintaining great relationships and possibly even foster new ones!