In today's volatile economy, cities and municipalities continue to pursue creative ways to secure more revenue. One way that an increasing number of our communities are trying to put money in their pockets is by changing how their parking payment systems are utilized.
There has been a healthy debate recently about variable meter pricing models. The goal of these models is to keep most of the available parking spaces full most of the time, optimizing resources, and to boost revenue by ratcheting rates up during peak hours and lowering them when demand is low. The question is, are these pricing models predatory or proprietous?
Los Angeles is in the midst of changing their parking payment system to a more rate-variable model. LA Times cartoonist Ted Rall's take on the future of parking in LA:
It seems silly, but Rall's cartoon highlights an important point. Namely: transient parkers don't like to fork over money for parking, and they'll try to avoid it if they can. As the industry advances and makes evasion even more difficult for parkers, we have to account for the fact that parkers will try to fight back. Who knows--maybe we'll have a veritable parking "arms race" on our hands!
Good thing T2 Systems continues to lead the industry in innovation. We're a step ahead now, and our customers will be happy to know that we'll continue that trend--no matter what the future holds.
There has been a healthy debate recently about variable meter pricing models. The goal of these models is to keep most of the available parking spaces full most of the time, optimizing resources, and to boost revenue by ratcheting rates up during peak hours and lowering them when demand is low. The question is, are these pricing models predatory or proprietous?
Los Angeles is in the midst of changing their parking payment system to a more rate-variable model. LA Times cartoonist Ted Rall's take on the future of parking in LA:
It seems silly, but Rall's cartoon highlights an important point. Namely: transient parkers don't like to fork over money for parking, and they'll try to avoid it if they can. As the industry advances and makes evasion even more difficult for parkers, we have to account for the fact that parkers will try to fight back. Who knows--maybe we'll have a veritable parking "arms race" on our hands!
Good thing T2 Systems continues to lead the industry in innovation. We're a step ahead now, and our customers will be happy to know that we'll continue that trend--no matter what the future holds.
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